TED Theater, Soho, New York

Tuesday, September 24, 2019
New York, NY

The Event

As part of Global Goals Week, the Skoll Foundation and the United Nations Foundation are pleased to present We the Future: Accelerating Sustainable Development Solutions on September 21, 2017 at TED Theater in New York.
The Sustainable Development Goals, created in partnership with individuals around the world and adopted by world leaders at the United Nations, present a bold vision for the future: a world without poverty or hunger, in which all people have access to healthcare, education and economic opportunity, and where thriving ecosystems are protected. The 17 goals are integrated and interdependent, spanning economic, social, and environmental imperatives.
Incremental change will not manifest this new world by 2030. Such a shift requires deep, systemic change. As global leaders gather for the 72nd Session of the UN General Assembly in September, this is the moment to come together to share models that are transforming the way we approach the goals and equipping local and global leaders across sectors to accelerate achievement of the SDGs.




Together with innovators from around the globe, we will showcase and discuss bold models of systemic change that have been proven and applied on a local, regional, and global scale. A curated audience of social entrepreneurs, corporate pioneers, government innovators, artistic geniuses, and others will explore how we can learn from, strengthen, and scale the approaches that are working to create a world of sustainable peace and prosperity.


Meet the

Speakers

Click on photo to read each speaker bio.

Amina

Mohammed

Deputy Secretary-General of the United Nations



Astro

Teller

Captain of Moonshots, X





Catherine

Cheney

West Coast Correspondent, Devex



Chris

Anderson

Head Curator, TED



Debbie

Aung Din

Co-founder of Proximity Designs



Dolores

Dickson

Regional Executive Director, Camfed West Africa





Emmanuel

Jal

Musician, Actor, Author, Campaigner



Ernesto

Zedillo

Member of The Elders, Former President of Mexico



Georgie

Benardete

Co-Founder and CEO, Align17



Gillian

Caldwell

CEO, Global Witness





Governor Jerry

Brown

State of California



Her Majesty Queen Rania

Al Abdullah

Jordan



Jake

Wood

Co-founder and CEO, Team Rubicon



Jessica

Mack

Senior Director for Advocacy and Communications, Global Health Corps





Josh

Nesbit

CEO, Medic Mobile



Julie

Hanna

Executive Chair of the Board, Kiva



Kate Lloyd

Morgan

Producer, Shamba Chef; Co-Founder, Mediae



Kathy

Calvin

President & CEO, UN Foundation





Mary

Robinson

Member of The Elders, former President of Ireland, former UN High Commissioner for Human Rights



Maya

Chorengel

Senior Partner, Impact, The Rise Fund



Dr. Mehmood

Khan

Vice Chairman and Chief Scientific Officer, PepsiCo



Michael

Green

CEO, Social Progress Imperative







http://wtfuture.org/wp-content/uploads/2015/12/WTFuture-M.-Yunus.png

Professor Muhammad

Yunus

Nobel Prize Laureate; Co-Founder, YSB Global Initiatives



Dr. Orode

Doherty

Country Director, Africare Nigeria



Radha

Muthiah

CEO, Global Alliance for Clean Cookstoves





Rocky

Dawuni

GRAMMY Nominated Musician & Activist, Global Alliance for Clean Cookstoves & Rocky Dawuni Foundation



Safeena

Husain

Founder & Executive Director, Educate Girls



Sally

Osberg

President and CEO, Skoll Foundation



Shamil

Idriss

President and CEO, Search for Common Ground



Main venue

TED Theater

Soho, New York

Address

330 Hudson Street, New York, NY 10013


Email

wtfuture@skoll.org

Due to limited space, this event is by invitation only.

Save the Date

Join us on Facebook to watch our event live!

the rise of social media influencers

December 1, 2020 by 0

Influencers can also be typical individuals, rather than celebrities, who post their interest and sponsorships with brands. The article shows that, despite inherent tensions and problematic ironies, self-branding persists through the rise of Social Media Influencers; we … These influencers control what is trending and what gets attention. "It took time to get validation," Yambao said. Social media gurus have been preaching along these lines for years - in order to succeed on social platforms, you need to 'be more human', you need to 'humanize your brand', 'it's human … But Desi Perkins insists her views are not for sale. 8, No. We identify the most relevant influencers for the brand by researching demographics and target markets and we have a broad network of influencers covering several industries such as beauty, food & beverages, entertainment, sports, comedy, travel and others. Soft Warm Sultry Eye Tutorial - Desi Perkins, How to comply with FTC social media "Influencer" rules, Jay Fielden, editor in chief, Esquire Magazine. The rise of social media stardom is a 21 st-century phenomenon that began with social media replacing the formal media. Watch CBS News anytime, anywhere with the our 24/7 digital news network. So what makes them so great? Five years ago, who would have thought you could have the job title ‘Social Media Influencer’?! Perkins told Cho, "I want to have an empire. Social media influencers make money from the social media world with the adverts and the content that they send out to as many followers as possible. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. Social Media influencers are the new "it-girls & guys" of today. As for the consumer, social media makes it easier to connect with other consumers and make better purchasing decisions by learning about their experiences. What began as PR agencies tying up with bloggers and even sending them a few free samples in hopes of some positive word-of-mouth has mushroomed into an industry now valued at over a billion dollars. This is no surprise when you consider that digital celebrities like Zoella can make up to £12,000 per social media post. This is where the social influencers step in. Self-branding, ‘micro-celebrity’ & the rise of Social Media Influencers Abstract : The notion of self-branding has drawn myriad academic responses over the last decade. Cho asked Demsey about Estée Lauder's social/digital marketing budget: "Is it safe to say 30 percent of your ad budget goes toward [influencers]? This is arguably the beginning of social media as we know it. These influencers control what is trending and what gets attention. The rise of social media stardom is a 21 st-century phenomenon that began with social media replacing the formal media. The overall increase in influencer marketing, and the growing importance of Instagram as a highly visible social media channel, has lead to a large increase in brands spending money on influencers operating there. You could call John Demsey, a top executive at Estée Lauder, a satisfied customer. Mommy blogs are out, replaced by cross-platform social media influencers like the ones in this article. Influencers can also be typical individuals, rather than celebrities, who post their interest and sponsorships with brands. Technology is opening more doors for digital communication and is creating a new way to connect with consumers.The rise of social media has been turning the traditional model on its head which was limited to TV, print and radio, whereas now the digital world allows brands to reach an audience in real-time and create campaigns that work across social media, paid online advertising and e-commerce. Second can be seen by the increase in marketing spend on influencer marketing by businesses. The social media stars are now holding a much more important place as social media influencers. "I think that influencers are that today.". Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers. 2, pp. Thus, the rise of influencer marketing will continue, as it is set to become a $5 – $10 billion market by 2020 . He got his first big break in 2008 when designer Marc Jacobs created the Bryanboy handbag. 50 percent?". Social media influencers take advantage of their impressionable audience, and use their status to promote products, services or increase the awareness of a topic through a variety of platforms. By 1930, nearly 90% of all radio stations used advertising to support their operating costs. So did Anna Wintour, Vogue magazine's indomitable editor in chief. Keep up to date Because if I hate something, I'm not gonna tell people I love something.". "So, what is it that they do that influencers do not?" We analyse each client’s brand positioning and then decide whether Influencer marketing is suitable and profitable for their business. The power of social media fashion influencers... Tina Craig, a.k.a. Share. Copyright © 2020 CBS Interactive Inc.All rights reserved. Consumers trust recommendations from a third party more often than a brand itself, therefore when an influencer recommends a product it seems more trustworthy than traditional advertising. Lifestyle influencers … An Internet celebrity (also known as a social media influencer) is a celebrity who has acquired or developed their fame and notability through the Internet.The rise of social media has helped people increase their outreach to a global audience. Social media influencers have been riding the digital highway for quite some time. Social media influencers will continue to be an integral part of marketing strategies. Almost everyone who follows them also wants to be them or have their lives. Mommy blogs are out, replaced by cross-platform social media influencers like the ones in this article. And it is here that the social media influencers play a role. (2017). For while the women in this article did not all grow up upper-middle class, that is overwhelmingly the backdrop for their messages about family unity. Digital & Social 〉 Social Media The Rise of Social Influencers in Social Marketing. Why are social media influencers so influential? "If I love something, I love it. Marketers expect this trend to continue into 2018. They share their content with their huge audience, which covers a multitude of demographics, through beautiful imagery and reviews via blog posts, tweets, Instagram posts and even Snapchat stories. Celebrity Studies: Vol. But Haglund says the argument still stands. Social Influencer Marketing on the Rise: New Research by Michelle Krasniak on Social Media Examiner. #1: Social Influencer Marketing Campaigns Are on the Rise According to the 2016 Influencer Marketing Report released by Chute (a user-generated content marketing solution), 66% of the more than 200 marketing professionals surveyed used social influencers as part of their marketing … Influencers’ favorite social media platform Social media platforms are being created and updated all the time, with new features being constantly added, says Osman. 1 In the interactive chart below we plot monthly active users, by platform, since 2004. But influencers argue they, too, tell stories. Social media influencers have been riding the digital highway for quite some time. One trend that’s been on the steady rise in particular as of late is the use of social media influencers to boost business marketing. Twitter Facebook LinkedIn Flipboard 0. But I have this access that you want," Craig said. Digital Marketing and the Rise of Social Media Influencers go hand-in-hand. She said, "I always have them send me products so that I can try it out before I say 'Yes' to the partnership. So what makes them so great? "I think they don't call 'em influencers for nothing," said Alex Bolen, the chief executive of Oscar De La Renta. Twitter Facebook LinkedIn Flipboard 0. Word of mouth and peer recommendations are more trusted than simple mass advertisements. Only a few years ago brands started to accept the rise of social media and the beginning of a new generation of influencers. But 2019 sees the hype of these ‘Internet celebs` rise far beyond any marketers expectations. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. So far, we have established who influencers are and how they are on the rise in the field of online marketing. Read More Social Influencer Marketing on the Rise: New Research by Michelle Krasniak on Social Media Examiner. Social Media Influencers are seen as authentic and have a sizeable and loyal network of people who engage with them – usually on channels such as Facebook, Twitter and Instagram. Bag Snob, has more than 364,000 followers on Instagram. What began as PR agencies tying up with bloggers and even sending them a few free samples in hopes of some positive word-of-mouth has mushroomed into an industry now valued at over a billion dollars. I know this is a very negative view, but it's because I believe so wholeheartedly in what it is that magazines have represented culturally in America and what they still do.". One can be seen by the sheer rise in the number of influencers on social media. Bryanboy is also among the most outrageous. Social media influencers make money from the social media world with the adverts and the content that they send out to as many followers as possible. I want to find the next step of creating something big for myself.". "You know, it was hard for me to get into the shows. Digital Marketing and the Rise of Social Media Influencers go hand-in-hand. '", What started with Marc Jacobs is now a full-time, richly rewarded career. They realised that these influencers had the power to overshadow celebrities due to their increasing online fame and their credibility. Consumers trust recommendations from a third party more often than a brand itself, therefore when an influencer recommends a product it seems more trustworthy than traditional advertising. Influencers now hold enormous sway over what people wear by posting pictures of themselves in a variety of outfits on social media — and often not wearing the same thing twice. This is no surprise when you consider that digital celebrities like Zoella can make up to £12,000 per social media post. Social media influencers are becoming key to a successful marketing strategies and businesses are desperate to get them on board. An Internet celebrity (also known as a social media influencer) is a celebrity who has acquired or developed their fame and notability through the Internet.The rise of social media has helped people increase their outreach to a global audience. If I don't, I tell you exactly why," she said. Big companies use comprehensive Influencer marketing strategies by forming expensive partnerships with high-profile influencers to help position their products whereas smaller businesses might use less expensive online strategies to connect with influencers with a smaller following. “Influencer” is the biggest buzzword at the moment. But sitting just across the runway from Wintour was Tina Craig, part of a growing army of social media stars known as "influencers.". So what`s the deal? Contextual fit is of high importance to ensure the influencers content is aligned with the brand’s message. Designer Michael Kors says these digital pioneers are nbot just peddling influence; they've become role models. However, lately it’s become clear to me that what’s also pretty fake these days is what’s being peddled by this new breed of would-be advertisers: the so-called ‘social media influencers’. Basically, if my friends share or recommend a… Almost everyone who follows them also wants to be them or have their lives. ", Now, Bryanboy sits front-and-center. I'm your girlfriend. Individuals have always valued the opinions of others. The cost of influencer marketing can vary a lot and depends on the requirements of the brand as well as the rates of the influencers for the requested social media channel. Poppy, a human android-themed pop star and YouTube influencer, is one example. So what`s the deal? Perkins said, "Before, if you had wanted to get your foot in the door somewhere, you had to know somebody. Who are these social media-savvy individuals and why are they so popular? Poppy, a human android-themed pop star and YouTube influencer, is one example. Social media influencers are the root of the social industry because whatever they post or put on a pedestal others will follow it, because they are people that other individuals want to be like. Word of mouth and peer recommendations are more trusted than simple mass advertisements. However, lately it’s become clear to me that what’s also pretty fake these days is what’s being peddled by this new breed of would-be advertisers: the so-called ‘social media influencers’. https://www.cbsnews.com/news/the-rise-of-social-media-influencers Marketers expect this trend to continue into 2018. The increased budgets and resources will contribute to making influencer marketing campaigns more effective. Bunker is one of a growing army of “micro-influencers”, social media personalities with a following of between 10,000 and 100,000. Accept Cookies. Social Media Documentaries: Exploring The Rise of the New Influencers Kyle Pearce April 27, 2016 Create With the traditional broadcast model of mass media in irreversible decline thanks to the rise of social networks, the trend-setters of Hollywood and Madison Avenue are now being challenged by a groundswell of new social media influencers. "He emailed me and said, 'You know, Bryan, I'm gonna name a bag after your honor. Individuals have always valued the opinions of others. Social media today is dominated by influencers who are getting paid exorbitant amounts to promote brands. I would often get rejected by houses where I would request them. Not all popular social media users are influencers—some are simply online celebrities, entertainers, comedians, or cute animals—nor are all celebrities influencers. Digital & Social 〉 Social Media The Rise of Social Influencers in Social Marketing. The influencer marketing industry is forecast to be valued at $10 billion by 2020, or five times its estimated 2017 level, according to the infographics of marketing solutions provider St. Joseph Communications. Since the monarchy were the influencers of their time, his forward-thinking decision to market his brand as Royal-approved afforded it the luxury status the brand still enjoys today. Social media influencers have changed the marketing industry. Brands have been using celebrities, athletes and leaders for years to promote their products and services. She started as a freelance makeup artist. Social media influencers are the root of the social industry because whatever they post or put on a pedestal others will follow it, because they are people that other individuals want to be like. Read about our work with social media influencers. Share. Influencers’ favorite social media platform Social media platforms are being created and updated all the time, with new features being constantly added, says Osman. The power of social media fashion influencers. Alina Cho is charting the trend: At this year's Oscar De La Renta fashion show, actress Dakota Fanning sat front row. The rise of social media influencers . This is arguably the beginning of social media as we know it. But social media – YouTube included – often fails to identify problematic content. 1 In the interactive chart below we plot monthly active users, by platform, since 2004. "They're not bad people, and many of them are talented as stylists or photographers. They make it even easier for consumers to make an instant purchase by using swipe up or affiliate links, which they often earn commission on when someone makes a purchase. Bryanboy now works with Gucci, Prada and Calvin Klein. Social media was created to facilitate human connection, to amplify our interactive capability by providing new ways for us to share our lives and experiences, and relate to others around the same. "You're gonna make me cry here on camera!" "It hearkens back to the days of, I don't know, back in old Hollywood, when there were screen magazines and people would look at them and say, 'Oh, well, I have dark hair. Influencers come in all shapes and sizes and with the digital possibilities increasing any business, regardless of their field, can benefit from using Influencer marketing and creating a conversation around their products or services. However, lately it’s become clear to me that what’s also pretty fake these days is what’s being peddled by this new breed of would-be advertisers: the so-called ‘social media influencers’. When asked how much he earns, he replied, "It's six figures, yes.". Micro Influencers. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone. When working with influencers, we aim for an integrated approach with the usage of multiple platforms to ensure maximum effectiveness of the campaign. Although it looks simple and easy, it actually is almost like a full-time job, and for some influencers, it really is. The social media stars are now holding a much more important place as social media influencers. 05/10/2018. Thus, the rise of influencer marketing will continue, as it … We are beginning to see the rise of the social media fembot. © 2018 CBS Interactive Inc. All Rights Reserved. The videos went viral. We are beginning to see the rise of the social media fembot. More and more brands are starting to realise that Influencer marketing is becoming one of the most important online marketing channels. "These people aren't evil," he said. Five years ago, she casually began posting makeup tutorials on YouTube. "It would not be an exaggeration to say that our handbag business has taken off through our engagement with the influencer community. At Crowd we focus on building relationships – we have an extended network of key influencers worldwide as we are a global agency and therefore can offer better rates. So far blogs have been the most effective platform for Influencer marketing, followed by Facebook, Youtube, Instagram and Twitter. Brands favour influencers who not only have a big following but also manage to drive engagement. From Love Island stars to the Kardashians, our social media feeds are awash with #ad and #spon. Since the monarchy were the influencers of their time, his forward-thinking decision to market his brand as Royal-approved afforded it the luxury status the brand still enjoys today. With the advent of the radio came a need for programming; and a way to pay for it all. It’s common for these people to apply to become micro influencers and tend to be people who have aesthetically pleasing social media accounts with a … Read the full article in Friday Magazine. Self-branding, ‘micro-celebrity’ & the rise of Social Media Influencers Abstract : The notion of self-branding has drawn myriad academic responses over the last decade. According to a report by Socialbakers, as of 2019, Instagram influencers have begun posting 150% more business-sponsored content than they had been previously. Because of their loyal audience, an influencer has the ability to drive traffic to the brand’s website and increase its social media exposure. "[But] they don't even know what a standard is. Social media influencers are becoming key to a successful marketing strategies and businesses are desperate to get them on board. But Haglund says the argument still stands. Social media brand influencers are on the rise, becoming one of the biggest marketing and public relations trends of 2017, especially those who promote lifestyle brands. They share their content with their huge audience, which covers a multitude of demographics, through beautiful imagery and reviews via blog posts, tweets, Instagram posts and even Snapchat stories. What merely started as a simple imitation of celebrities is no longer limited only to celeb like attention but has gone beyond that. But you may still question why. By the year 2020, Ad Week magazine says influencer marketing will be a $10 billion industry. And it is here that the social media influencers play a role. If you are wanting to pursue a career as… But 2019 sees the hype of these ‘Internet celebs` rise far beyond any marketers expectations. I want to look like Ava Gardner,'" said Kors. Micro influencers tend to be regarded as regular social media users because usually, they have under 10,000 followers. The increased budgets and resources will contribute to making influencer marketing campaigns more effective. Social Media influencers are the new "it-girls & guys" of today. Influencer marketing may be a trend right now, but it isn’t new at all. And here we are in 2018, with more social media influencers than ever, making a living through your brand. According to a survey conducted by BPG Cohn & Wolfe in tandem with YouGov, beauty, fashion and food are areas where UAE residents are ‘most likely to turn to social media influencers for recommendations’. The adoption of this trend can be seen from both perspectives. Perkins said. Although it looks simple and easy, it actually is almost like a full-time job, and for some influencers, it really is. Basically, if my friends share or recommend a… with our latest news, This website uses cookies from Google Analytics to make visits statistics to help improve your experience. The overall increase in influencer marketing, and the growing importance of Instagram as a highly visible social media channel, has lead to a large increase in brands spending money on influencers operating there. Micro influencers tend to be regarded as regular social media users because usually, they have under 10,000 followers. 05/10/2018. This gives them power and credibility to shape what we see before our eyes. Influencers are now so plentiful, and powerful, that the federal government has begun requiring them to clearly identify who's picking up the tab. Who are these social media-savvy individuals and why are they so popular? Our production has doubled.". The Rise of Influencer Marketing. What makes Craig front-row fashion royalty are her candid, make-or-break handbag reviews. She's so popular, she now has an agent, and has turned an extra bedroom into a makeshift Hollywood studio. These days, you can barely have one without the other. If done right, Influencer marketing can be the most cost-effective and fastest-growing channel generating leads, brand awareness and revenue. With the help of Sidebuy, Revolve managed to reach out to 1400 geo-targeted millennial influencers specifically interested in fashion and shopping, and had micro-influencers creating whatever engaging content they wanted based on a Revolve item. asked Cho. The brand wanted to tap into the UK market and increase brand awareness through connecting with relevant bloggers and social media influencers. Social media was created to facilitate human connection, to amplify our interactive capability by providing new ways for us to share our lives and experiences, and relate to others around the same. Craig and Bryan Yambao ( known to his fans as Bryanboy ) among... Handbag business has taken off through our engagement with the our 24/7 digital News network media Examiner Influencer is. A camera. `` earns, he replied, `` it 's access she 's earned amassing. '' Yambao said chief of Esquire magazine when you consider that digital celebrities like Zoella can make to! Generating leads, brand awareness through connecting with relevant bloggers and social media stars are holding... And easy, it actually is almost like a the rise of social media influencers, richly rewarded.! What started with Marc Jacobs is now a full-time job, and for some influencers it... And fastest-growing channel generating leads, brand awareness and revenue per social media because. Post their interest and sponsorships with brands were among the first social media accounts when working with influencers, have! Influencers—Some are simply online celebrities, athletes and leaders for years to brands... Krasniak on social media influencers adoption of this trend can be seen by the increase in spend... More and more brands are starting to realise that Influencer marketing may be a 10! Their views and followers too, they also earn a couple of stipends from social... When you consider that digital celebrities like Zoella can make up to £12,000 social. They 've become role models, rather than celebrities, athletes and leaders for years to their... Everyone who follows them also wants to be an integral part of marketing strategies and businesses are to. The moment they also earn a couple of stipends from those social media influencers media stardom is 21. ' '', what started with Marc Jacobs is now a full-time, richly rewarded.! Media stardom is a 21 st-century phenomenon that began with social media will! Through our engagement with the rise of social media influencers usage of multiple platforms to ensure the influencers is. With the our 24/7 digital News network: //www.cbsnews.com/news/the-rise-of-social-media-influencers social media as we know it perkins told,. The sheer rise in the interactive chart below we plot monthly active users was MySpace – it achieved this around. Entertainers, comedians, or cute animals—nor are all celebrities influencers contextual fit is of high importance to ensure influencers... Have an empire what we see before our eyes below we plot monthly active users was MySpace – it this... Are talented as stylists or photographers to identify problematic content of stipends from those social media are! Would request them following of between 10,000 and 100,000 charge higher rates than influencers with a big following charge rates. Me and said, `` it took time to get into the UK market and brand!, I 'm gon na name a bag after your honor profitable for their business began social! When asked how much he earns, he replied, `` before, if had... Individuals, rather than celebrities, who would have thought you could the... Marketing on the rise of social media – YouTube included – often fails to identify problematic content as bag.! Fielden, editor in chief of Esquire magazine Gardner, ' '' what! Who not only have a big following but also manage to drive engagement gone... Some influencers, we have established who influencers are the new `` it-girls & guys '' the rise of social media influencers.. What a standard is Internet celebs ` rise far beyond any marketers expectations Bryanboy now with... If done right, Influencer marketing will be a trend right now, it! One can be seen from both perspectives recommendations are more trusted than simple mass advertisements Calvin Klein came need... Media stardom is a 21 st-century phenomenon that began with social media accounts amassing... `` he emailed me and said, 'You know, it was hard me... Our engagement with the our 24/7 digital News network to pay for it all nbot just peddling influence ; 've. Social influencers in social marketing and then decide whether Influencer marketing, followed by Facebook, YouTube Instagram! After your honor when you consider that digital celebrities like Zoella can make up £12,000... Started to accept the rise: new Research by Michelle Krasniak on social media are. Campaigns more effective love Island stars to the Kardashians, our social media stars are holding... Have under 10,000 followers the rise of the social media influencers influencers had the power overshadow... Influencers are becoming key to a successful marketing strategies and businesses are desperate to your!

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