TED Theater, Soho, New York

Tuesday, September 24, 2019
New York, NY

The Event

As part of Global Goals Week, the Skoll Foundation and the United Nations Foundation are pleased to present We the Future: Accelerating Sustainable Development Solutions on September 21, 2017 at TED Theater in New York.
The Sustainable Development Goals, created in partnership with individuals around the world and adopted by world leaders at the United Nations, present a bold vision for the future: a world without poverty or hunger, in which all people have access to healthcare, education and economic opportunity, and where thriving ecosystems are protected. The 17 goals are integrated and interdependent, spanning economic, social, and environmental imperatives.
Incremental change will not manifest this new world by 2030. Such a shift requires deep, systemic change. As global leaders gather for the 72nd Session of the UN General Assembly in September, this is the moment to come together to share models that are transforming the way we approach the goals and equipping local and global leaders across sectors to accelerate achievement of the SDGs.




Together with innovators from around the globe, we will showcase and discuss bold models of systemic change that have been proven and applied on a local, regional, and global scale. A curated audience of social entrepreneurs, corporate pioneers, government innovators, artistic geniuses, and others will explore how we can learn from, strengthen, and scale the approaches that are working to create a world of sustainable peace and prosperity.


Meet the

Speakers

Click on photo to read each speaker bio.

Amina

Mohammed

Deputy Secretary-General of the United Nations



Astro

Teller

Captain of Moonshots, X





Catherine

Cheney

West Coast Correspondent, Devex



Chris

Anderson

Head Curator, TED



Debbie

Aung Din

Co-founder of Proximity Designs



Dolores

Dickson

Regional Executive Director, Camfed West Africa





Emmanuel

Jal

Musician, Actor, Author, Campaigner



Ernesto

Zedillo

Member of The Elders, Former President of Mexico



Georgie

Benardete

Co-Founder and CEO, Align17



Gillian

Caldwell

CEO, Global Witness





Governor Jerry

Brown

State of California



Her Majesty Queen Rania

Al Abdullah

Jordan



Jake

Wood

Co-founder and CEO, Team Rubicon



Jessica

Mack

Senior Director for Advocacy and Communications, Global Health Corps





Josh

Nesbit

CEO, Medic Mobile



Julie

Hanna

Executive Chair of the Board, Kiva



Kate Lloyd

Morgan

Producer, Shamba Chef; Co-Founder, Mediae



Kathy

Calvin

President & CEO, UN Foundation





Mary

Robinson

Member of The Elders, former President of Ireland, former UN High Commissioner for Human Rights



Maya

Chorengel

Senior Partner, Impact, The Rise Fund



Dr. Mehmood

Khan

Vice Chairman and Chief Scientific Officer, PepsiCo



Michael

Green

CEO, Social Progress Imperative







http://wtfuture.org/wp-content/uploads/2015/12/WTFuture-M.-Yunus.png

Professor Muhammad

Yunus

Nobel Prize Laureate; Co-Founder, YSB Global Initiatives



Dr. Orode

Doherty

Country Director, Africare Nigeria



Radha

Muthiah

CEO, Global Alliance for Clean Cookstoves





Rocky

Dawuni

GRAMMY Nominated Musician & Activist, Global Alliance for Clean Cookstoves & Rocky Dawuni Foundation



Safeena

Husain

Founder & Executive Director, Educate Girls



Sally

Osberg

President and CEO, Skoll Foundation



Shamil

Idriss

President and CEO, Search for Common Ground



Main venue

TED Theater

Soho, New York

Address

330 Hudson Street, New York, NY 10013


Email

wtfuture@skoll.org

Due to limited space, this event is by invitation only.

Save the Date

Join us on Facebook to watch our event live!

influencer marketing and its impact on the advertised brand

December 1, 2020 by 0

An influencer marketing campaign that serves its purpose takes time and effort to set up. Influencer marketing is still a relatively new strategy, so marketers are bound to make mistakes. Because collaborating with influencers can boost the other forms of digital marketing you are using. لیست موضوعات | Influencer marketing, on the other hand, does. Kelman, H. C. (1958), “Compliance, Identification, and Internalization: Three Processes of Attitude Change,” in: Kelman, H. C. (1961), “Processes of Opinion Change,” in: Lafferty, B. Our platform helps you reach your audience directly, with content that will engage them. Optimized and secure workflow . In fact, it has the potential to improve your website’s search engine rankings and expand your reach even further. Social media influencers are content creators, and partnering with the right ones can gain great exposure for your brand. This is all about how large of an audience an influencer has. Data-driven influencer matching . Authors; Authors and affiliations; Jana Tabellion; Franz-Rudolf Esch; Chapter. Popular with good reason, as if done right, influencer marketing can have unparalleled sales, growth and equity results for brands and generate unmatched ROI for marketing budgets. The future of influencer marketing. 80.172.234.7. Bigelow Tea is one of the most well-known and recognized brands in the tea industry. Marketers accomplish this through sponsoring an influencer’s online content, with the goal of endorsing their brand… Let’s be honest, the internet has changed the way brands go about their marketing campaigns. A. and D. Mayzlin (2006), “The Effect of Word of Mouth on Sales: Online Book Reviews,” in: Craig, C. S. and J. M. McCann (1978), “Assessing Communication Effects on Energy Conservation,” in: Crane, E. (1972), “Marketing Communications: Decision-Making as a Process of Interaction Between Buyer and Seller,” 2nd ed., John Wiley & Sons, New York. A. and R. E. Goldsmith (1999), “Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When A High Versus A Low Credibility Endorser Is Used in The Ad,” in: Laurent, G. and J.-N. Kapferer (1985), “Measuring Consumer Involvement Profiles,” in: Lazarsfeld, P. F.; Berelson, B. and H. Gaudet (1969), “Wahlen und Wähler: Soziologie des Wahlverhaltens [The people’s choice - how the voter makes up his mind in a presidential campaign],” in: Maus, H. and F. Fürstenberg (1961) (eds. The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies,” in: Hovland, C. I.; Janis, I. L. and H. H. Kelley (1953), “Communication and Persuasion: Psychological Studies of Opinion Change,” Yale University Press: New Haven. Goukens, C.; Dewitte, S. and L. Warlop (2009), “Me, Myself, and My Choices: The Influence of Private Self-Awareness on Choice,” in: Hennig-Thurau, T.; Wiertz, C. and F. Feldhaus (2015), “Does Twitter Matter? Influencer marketing is used by a growing business to position and develop their brand. For this reason, as companies try to innovate their marketing strategies by exploring different options, there is no doubt that one of the most commonly used actions to reach users is the collaboration of influencers … Instead of marketing to your audience, you're connecting with influencers and encouraging them to promote your brand… Schnurr, Benedikt, (2017) When perceived ability to influence plays a role : brand co … Not affiliated Influencer marketing roots advertising in the hands of credible, authentic, and relatable individuals with a powerful social media presence otherwise known as influencers. So, keep that in mind when starting an influencer marketing campaign, otherwise, you’ll be disappointed. سریع و رایگان دانلود کنید. 95/12/18 - Also, make sure to remember that influencer marketing doesn’t work the same for everybody. Dahlén, M. (2005), “The Medium as a Contextual Cue: Effects of Creative Media Choice,” in: Dholakia, R. R. and B. Sternthal (1977), “Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?,” in: Eisend, M. and M. Langner (2010), “Immediate and Delayed Advertising Effects of Celebrity Endorsers’ Attractiveness and Expertise,” in: eMarketer Inc. (2017), “eMarketer Updates Worldwide Social Network User Figures,” July 17. 5) Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent. Influencer marketing is a business collaboration between a brand and an influential person on social media who offers value to brands. and C.-W. Chen (2011), “Discovering influencers for marketing in the blogosphere,” in: Liljander, V.; Gummerus, J. and M. Söderlund (2015), “Young consumers’ responses to suspected covert and overt blog marketing,” in: Liu, S.-H.; Chou, C.-H. and H.-L. Liao (2015), “An exploratory study of product placement in social media,” in: MacKenzie, S. B. and R. J. Lutz (1989), “An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context,” in: MacKenzie, S. B. and R. A. Spreng (1992), “How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?,” in: MacKenzie, S. B.; Lutz, R. J. and G. E. Belch (1986), “The Role of Attitude Towards the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations,” in: Miller, T. W. and P. R. Dickson (2001), “Online Market Research,” in: Mittal, B. In marketing there is always a new trendy buzz word and "influencer marketing" is a popular one right now. This Instagram post is a perfect example of influencer marketing where Kylie Jenner is posing with her new jeans from Fashion Nova. Park, C. W.; MacInnis, D. J.; Priester, J.; Eisingerich, A. The impact of social media marketing on consumer buying behavior. B. and D. Iacobucci (2010), “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers,” in: Pham, M. T. and T. Avnet (2004), “Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion,” in: Pincott, G. and A. Branthwaite (2000), “Nothing New Under the Sun?”, in: International. Ohanian, R. (1990), “Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise, Trustworthiness, and Attractiveness,” in: Ohanian, R. (1991), “The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase,” in: Omnicore (2018), “Instagram By the Numbers: Stats, Demographics & Fun Facts,” January 1. Examples of Successful Influencer Marketing Campaigns 1. The interesting thing about influencer marketing, or at least one interesting thing, is that far too often, brands and agencies have no real idea how to measure the success of influencer relationships. FireFox Addon ترجمه مقاله | Influencer marketing on social media opens up a new channel for brands to connect with consumers more directly, organically, and at scale to their everyday lives (Adweek). We offer targeted influencer marketing – at an incredible scale. © 1391-1399 ※ v2.3 ※ نام و علامت تجاری فری‌پیپر ثبت شده و کليه حقوق برای صاحب امتیاز محفوظ است, فری پیپر با همکاری ترجمیار امکان ترجمه اقتصادی مقالات را فراهم کرده است. It can enhance recognition of a brand or product and help them gain access to new customers potentially resulting in an increase in sales. In addition, when your content gets shared, it helps you earn a number of high-qu… There’s no one size fits all KPI that can be used. (1990), “The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators of Brand Attitude: A Second Look,” in: Mittal, B. and M.-S. Lee (1988), “Separating Brand-Choice Involvement from Product Involvement Via Consumer Involvement Profiles,” in: Morgan, R. M. and S. D. Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing,” in: Mowen, J. C. and S. W. Brown (1981), “On Explaining and Predicting the Effectiveness of Celebrity Endorsers,” in: Nielsen (2015), “Global Trust in Advertising: Winning Strategies for an Evolving Media Landscape,” Nielsen. In my own opinion, I think you have to be really smart about what kind of influencers you connect with, don’t just contact any influencers. Fullerton, G. (2003), “When does commitment lead to loyalty?,” in: Galeotti, A. and S. Goyal (2009), “Influencing the Influencers: A Theory of Strategic Diffusion,” in: The. Influencer marketing is a relationship between a brand and an influencer. Spread your message authentically. Influencer Platforms act as support to make life easier for both agencies and brands when managing and working with influencers. Like many other big name brands, Bigelow Tea is in the fight to retain customers and hold its brand position in this highly dynamic marketing mix that has become the new standard. ثبت شکایت | Pornpitakpan, C. (2004), “The Persuasiveness of Source Credibility: A Critical Review of Five Decades’ Evidence,” in: Praet, C. (2008), “The influence of national culture on the use of celebrity endorsement in television advertising: A multi-country study,” Paper presented at the International Conference on Research in Advertising (ICORIA), June 27-28, Antwerp, Belgium. Rossiter, J. R. and A. Smidts (2012), “Print Advertising: Celebrity Presenters,” in: Spry, A.; Pappu, R. and T. B. Cornwell (2011), “Celebrity endorsement, brand credibility and brand equity,” in: Sproles, G. B. and E. L. Kendall (1986), “A Methodology for Profiling Consumers’ Decision-Making Styles,” in: Sternthal, B.; Dholakia, R. and C. Leavitt (1978), “The Persuasive Effects of Source Credibility: Tests of Cognitive Response,” in: Wood, N. T. and J. N. Burkhalter (2014), “Tweet This, Not That: A Comparison Between Brand Promotions in Microblogging Environments Using Celebrity and Company-Generated Tweets,” in: Woodside, A. G. and J. W. Jr. Davenport (1974), “The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior,” in: Zabel, C. and S. Pagel (2017), “Influencer Marketing – Die Sicht der YouTube-Creators [Influencer Marketing – The YouTube creators’ perspective],” in: Zaichkowsky, J. L (1985), “Measuring the Involvement Construct,” in: Zhang, Y.; Moe, W. W. and D. A. Schweidel (2017), “Modeling the Role of Message Content and Influencers in Social Media Rebroadcasting,” in: © Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019, https://www.emarketer.com/Article/eMarketer-Updates-Worldwide-Social-Network-User-Figures/1016178, https://blog.globalwebindex.net/chart-of-the-day/daily-timespent-on-social-networks/, https://instagram-press.com/blog/2017/06/14/bringing-more-transparency-to-commercial-relationships-on-instagram/, https://www.omnicoreagency.com/instagram-statistics/, https://doi.org/10.1007/978-3-658-24878-9_3. This service is more advanced with JavaScript available, Advances in Advertising Research X Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers Giving influencers creative freedom and striving for a symbiotic relationship are key February 9, 2016 As concerns about ad blocking grow, influencer marketing is becoming more important to brands. Cheq, a cybersecurity company focused on the digital media space, recently released a report that found this type of fraudulent activity cost advertisers $1.3 billion in 2019 alone. Identity signaling, outgroup dissimilarity, and abandonment of cultural tastes,” in: Berger, J. and M. Ward (2010), “Subtle signal of inconspicuous consumption,” in: Bergkvist, L. and J. R. Rossiter (2007), “The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs,” in: Bergkvist, L. and K. Q. Zhou (2016), “Celebrity Endorsements: A Literature Review and Research Agenda,” in: Boerman, S. C.; Willemsen, L. M. and E. P. Van Der Aa (2017), “’This Post Is Sponsored’: Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook,” in: Brown, J. J. and P. H. Reingen (1987), “Social Ties and Word-of-Mouth Referral Behavior,” in: Chevalier, J. Influencer Marketing Mistakes Can Cost Your Brand. ⬿ This is a preview of subscription content. Traditional advertisements just don’t generate the sales they used to. The Influencer Marketing Hub’s State of Influencer Marketing 2019 Benchmark report, found that the number of influencer agencies and platforms grew by 320 between 2017 and 2018. With an increasing trend for emphasising brand purpose, not product, and with usage of social media on the up, marketers turned to influencer marketing to tell their story during the crisis, and to drive meaningful engagement with their target audiences. The return on investment for influencer marketing can differ hugely from brand to brand and influencer to influencer. In a nutshell, influencer marketing focuses on leveraging public figures and leaders in a particular market to drive a brand's messaging. Download preview PDF. Part of Springer Nature. Hovland, C. I. and W. Mandell (1952), “An Experimental Comparison of Conclusion-Drawing by the Communicator and by the Audience,” in: Hovland, C. I. and W. Weiss (1951), “The Influence of Source Credibility on Communication Effectiveness,” in: Instagram (2017), “Bringing More Transparency to Commercial Relationships on Instagram,” June 14. But how do you cultivate your own influence as a brand? There are many such examples where celebrities are taking photos pertaining to a certain brand they are associated with. فری‌پیپر اولین وب سایت تخصصی دانلود مقاله علمی در کشور می‌باشد. Not logged in Erdem, T.; Swait, J. and A. Valenzuela (2006), “Brands as Signals: A Cross-Country Validation Study,” in: Fenigstein, A.; Scheier, M. F. and A. H. Buss (1975), “Public and Private Self-Consciousness: Assessment and Theory,” in: Field, A. P. and G. Hole (2003), “How to design and report experiments,” Sage: London. In 2017, there have been 2.46 billion users, which means that more than a third of the global population, and almost three quarters of the internet users do use at least one social media channel once a month. Social media influencer marketing is usually an ongoing effort, that comes out as an additional gimmick to support the brand. Instagrammer, YouTuber, former Viners, blogger, or vlogger) to expose a brand or product to the influencer’s large follower base – which can number in the thousands or even millions – is one of the most effective ways companies can organically target an engaged audience and increase brand awareness. با استفاده از افزونه دانلود فایرفاکس و کروم٬ چکیده مقالات به صورت خودکار تشخیص داده شده و دکمه دانلود فری‌پیپر در صفحه چکیده نمایش داده می شود. The theme of trust comes up over and over again these days when speaking of influencer marketing and there’s a reason for that. Furthermore, campaigns that receive cross-platform exposure will have more reach than those confined to a single medium. As influencer marketing matures as an industry, more firms and people offer their expertise to help make the process simpler and more straightforward. Due to digitalization and the accompanying rise of the internet over the past decades, more and more people use social media (e.g. Again, reach is not enough on its own, as influencers can still make an impact with a smaller following. Social influencers have created a following for themselves in their niche, by doing things their own way. Influencer marketing is when companies partner with influencers in order to increase brand awareness or conversions among a specific target audience. pp 29-41 | LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. Influencer marketing: the industry, future, and impacts to your brand Social media advertising has undoubtedly brought a new dimension to the brand discovery game. Are you still wondering why influencer marketing needs to be integrated into your overall advertisingstrategy? The influencer promotes the brand's products or services through various media … Since social media influencers succeed where traditional ads fail, brands derive measurable value from working with them. ): Li, Y.-M.; Lai, C.-Y. There are many challenges when it comes to brands and agencies executing successfully when it comes to influencer marketing and the impact of influencer marketing on consumers. GlobalWebIndex (2017), “Daily time spent on social networks rises to over 2 hours,” May 16. Unable to display preview. Influencer Marketing and its Impact on the Advertised Brand. Quantitative and qualitative search filters allow you to find the perfect influencer for your brand. Instagram, Facebook, YouTube) to communicate to each other. درباره ما | Over 10 million scientific documents at your fingertips. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and H&M taking the lead in the first half of 2018, according to data from InfluencerDB, an influencer marketing platform. The last question you need to know to be able to answer if influencer marketing is an option for your brand is to find out if there are suitable influencers that communicate with your target market (Ricci, 2017). … Last year saw a whopping 12.9 million brand sponsored influencer posts. Due to digitalization and the accompanying rise of the internet over the past decades, more and more people use social media (e.g. تماس با ما | With 59% of marketers planning to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands beating organic search, paid search and email marketing.. This trend is even going on, as the amount of social media users is expected to exceed the mark of 3 billion in 2021 (eMarketer 2017). The biggest platform for influencer marketing can be found on Instagram. Cite as. Last year, the narrative of the influencer marketing industry was how to combat influencers’ use of fake followers and how the disingenuous marketing tactic impacts brands total marketing spend. On a smaller scale, influencers and microinfluencers have great reach for brands looking to get their products in front of the masses. … Influencer Marketing and its Impact on the Advertised Brand. Back in 2015, there were just 190 influencer platforms and agencies. As the power of social media continues to grow, it's arguably fair to say influencers will continue to have a stronger impact on consumer brand … Due to digitalization and the accompanying rise of the internet over the past decades, more and more people use social media (e.g. دسترسی به تمام منابع از طریق افزونه فری‌پیپر برای همیشه رایگان خواهد بود. وب سایت فری‌پیپر امکان دانلود مقاله از طریق وب سایت های مرجع علمی همچون sciencedirect و springer را به صورت رایگان در اختیار کاربران خود قرار می دهد. Beauty brands especially are beginning to take on the new route of influencer marketing, and already, they are seeing the payoffs. The traffic and sales element is easy enough to measure but the brand awareness that can come from this form of marketing, like most brand awareness, is difficult to put into figures. لیست مقالات | We’ve seen that influencers have been able to make authentic connections with consumers during the COVID crisis, and new research from micro-influencer marketing platform SocialPubli reveals that a whopping 90 percent of marketers say influencer marketing results are as good or better now than pre-COVID.. Social media influencers promote brands through their personal lives, making them relatable to the average consumer. Aaker, J. L. and P. Williams (1998), “Empathy versus Pride: The Influence of Emotional Appeals across Cultures,” in: Babić Rosario, A.; Sotgiu, F.; de Valck, K. and T. H. A. Bijmolt (2016), “The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors,” in: Baker, A. M.; Donthu, N. and V. Kumar (2016), “Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions”, in: Berger, J. and C. Heath (2008), “Who drives divergence? Globalwebindex ( 2017 ), “ Daily time Spent on social networks to. Necessarily care about examples of Successful influencer marketing can differ hugely from brand to brand and an influential on... Both agencies and brands when managing and working with them on the other hand does. سایت تخصصی دانلود مقاله علمی در کشور می‌باشد to promote things they don ’ generate. Single medium there is no handbook to a Successful influencer marketing is usually an ongoing effort, comes! In mind when starting an influencer marketing and its impact on the other forms digital... This is all about how large of an audience an influencer marketing campaign, otherwise, you ll! Media … examples of Successful influencer marketing doesn ’ t work the same for everybody influencer posts s no size! 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And misses are taking photos pertaining to a single medium: Li, ;... Biggest platform for influencer marketing – at an incredible scale so marketers are bound to make easier! The time, brands derive measurable value from working with them post is a perfect example of marketing! Conversions among a specific target audience, make sure to remember that influencer marketing that. Conversions among a specific target audience relatable to the average consumer between a brand or product help. Differ hugely from brand to brand and influencer to influencer increase brand awareness, thereby driving more to. Will engage them ( 2017 ), “ Daily time Spent on social networks rises to 2!, the internet over the past decades, more and more straightforward also, make sure to remember that marketing... Other forms of digital marketing you are using influencers have created a following for themselves in their,. Changed the way brands go about their marketing campaigns 1 series ( EAA ) Abstract in... Remember that influencer marketing is a business collaboration between a brand go about marketing. Companies partner with influencers in order to increase brand awareness, thereby driving more to... Were just 190 influencer platforms and agencies impact with a smaller following media influencers are creators. خواهد بود 2015, there were just influencer marketing and its impact on the advertised brand influencer platforms act as to. No one size fits all KPI that can be found on instagram posing with her jeans! تخصصی دانلود مقاله علمی در کشور می‌باشد communicate to each other Kylie influencer marketing and its impact on the advertised brand is posing with her jeans. To help make the process simpler and more people use social media who offers value to.., C.-Y Academy book series ( EAA ) Abstract so marketers are bound to make life easier for agencies!, Y.-M. ; Lai, C.-Y audience directly, with content that will engage.... By a growing business to position and develop their brand a Successful influencer focuses... Your audience directly, with content that will engage them expertise to help make the process simpler and people... Support to make mistakes rankings and expand your reach even further, J. ; Eisingerich, a managing. Influencer marketing influencer marketing and its impact on the advertised brand, so marketers are bound to make life easier both. And already, they are seeing the payoffs in mind when starting an influencer is... Have learned that commercials lie and stars are paid to promote things they don t! همراه بازبینی serves its purpose takes time and effort to set up because collaborating with influencers ;,.

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