Logo design choices might seem inconsequential to some. Like an unruly kid ripping through a stack of unopened … But getting the design right is important for a number of reasons. Carolyn Davidson designed the famous Nike “Swoosh” in 1971 and at the time she was a graphic design … This logo is for US paper mill Crane & Co. 2019 Logo Trend Report. It’s no brainer that logo design trends 2019 are following the graphic design trends 2019.But while some trends come and go from a year to another, businesses don’t really change their logos … It is apparently based on the flowing river where the mill was located. Check them out. 1971: Nike logo by Carolyn Davidson. For many designers, when it comes to designing a clean and elegant logo for a company, using a Serif font in their designs helps to add a little bit of flair & sophistication to the brand. Crane & Co logo by Louise Fili. A serif … Update 10/29/2019: Top Logo Design Trends 2020 are now out! Bill Gardner; May 30, 2019; Another year older, but the logo design industry shows no signs of old age. A study of 2,000 Americans tested respondents on their knowledge of logos and saw the famous yellow “M” symbol of McDonald’s and the Coca-Cola logo also among the most well-known. Update 11/12/2020: Logo Design Trends 2021 are now out! A well-designed logo can offer substantial benefits to brands. Louise Fili designs are really elegant.