TED Theater, Soho, New York

Tuesday, September 24, 2019
New York, NY

The Event

As part of Global Goals Week, the Skoll Foundation and the United Nations Foundation are pleased to present We the Future: Accelerating Sustainable Development Solutions on September 21, 2017 at TED Theater in New York.
The Sustainable Development Goals, created in partnership with individuals around the world and adopted by world leaders at the United Nations, present a bold vision for the future: a world without poverty or hunger, in which all people have access to healthcare, education and economic opportunity, and where thriving ecosystems are protected. The 17 goals are integrated and interdependent, spanning economic, social, and environmental imperatives.
Incremental change will not manifest this new world by 2030. Such a shift requires deep, systemic change. As global leaders gather for the 72nd Session of the UN General Assembly in September, this is the moment to come together to share models that are transforming the way we approach the goals and equipping local and global leaders across sectors to accelerate achievement of the SDGs.




Together with innovators from around the globe, we will showcase and discuss bold models of systemic change that have been proven and applied on a local, regional, and global scale. A curated audience of social entrepreneurs, corporate pioneers, government innovators, artistic geniuses, and others will explore how we can learn from, strengthen, and scale the approaches that are working to create a world of sustainable peace and prosperity.


Meet the

Speakers

Click on photo to read each speaker bio.

Amina

Mohammed

Deputy Secretary-General of the United Nations



Astro

Teller

Captain of Moonshots, X





Catherine

Cheney

West Coast Correspondent, Devex



Chris

Anderson

Head Curator, TED



Debbie

Aung Din

Co-founder of Proximity Designs



Dolores

Dickson

Regional Executive Director, Camfed West Africa





Emmanuel

Jal

Musician, Actor, Author, Campaigner



Ernesto

Zedillo

Member of The Elders, Former President of Mexico



Georgie

Benardete

Co-Founder and CEO, Align17



Gillian

Caldwell

CEO, Global Witness





Governor Jerry

Brown

State of California



Her Majesty Queen Rania

Al Abdullah

Jordan



Jake

Wood

Co-founder and CEO, Team Rubicon



Jessica

Mack

Senior Director for Advocacy and Communications, Global Health Corps





Josh

Nesbit

CEO, Medic Mobile



Julie

Hanna

Executive Chair of the Board, Kiva



Kate Lloyd

Morgan

Producer, Shamba Chef; Co-Founder, Mediae



Kathy

Calvin

President & CEO, UN Foundation





Mary

Robinson

Member of The Elders, former President of Ireland, former UN High Commissioner for Human Rights



Maya

Chorengel

Senior Partner, Impact, The Rise Fund



Dr. Mehmood

Khan

Vice Chairman and Chief Scientific Officer, PepsiCo



Michael

Green

CEO, Social Progress Imperative







http://wtfuture.org/wp-content/uploads/2015/12/WTFuture-M.-Yunus.png

Professor Muhammad

Yunus

Nobel Prize Laureate; Co-Founder, YSB Global Initiatives



Dr. Orode

Doherty

Country Director, Africare Nigeria



Radha

Muthiah

CEO, Global Alliance for Clean Cookstoves





Rocky

Dawuni

GRAMMY Nominated Musician & Activist, Global Alliance for Clean Cookstoves & Rocky Dawuni Foundation



Safeena

Husain

Founder & Executive Director, Educate Girls



Sally

Osberg

President and CEO, Skoll Foundation



Shamil

Idriss

President and CEO, Search for Common Ground



Main venue

TED Theater

Soho, New York

Address

330 Hudson Street, New York, NY 10013


Email

wtfuture@skoll.org

Due to limited space, this event is by invitation only.

Save the Date

Join us on Facebook to watch our event live!

burger king social media platforms

December 1, 2020 by 0

Quick service restaurant (QSR) chain Burger King will hit the capital markets on December 2, and the price band of the initial public offering (IPO) has been fixed at Rs 59-60 per share. Burger King has the largest fan following on Facebook, as opposed to its Twitter and Instagram channels, with close to 8.5 million followers on its primary Facebook page. For instance, include questions in your posts, that people would be likely to respond to. After Burger King … From picture-perfect family moments to generic greeting images, you will find that all your friends are posting similar content. As of 2017, Burger King (BK) had 16,767 restaurants throughout the globe in 100 countries. Especially for brands, as it is difficult for them to avoid being explicit about their products and services in some or the other form. BK has used several social media channels for marketing of its brand. J’aurais pu appeler cet article « Burger King, le community management qui a la frite », mais j’ai décidé de vous épargner un énième jeu de mot pourri brillant pour cette rubrique décryptage.Aujourd’hui, je vous propose de découvrir 5 initiatives absolument géniales de Burger King sur les réseaux sociaux. Burger King’s campaign was launched on November 2, 2020 and received overwhelmingly positive feedback on social media platforms across the world. THIS SITE USES COOKIES This site uses cookies, including third party cookies, in order to provide a personalised and secure experience for users, to analyse our traffic, and to support our marketing campaigns including by showing you ads for Burger King on other sites and social media. Marketing Orchestration 5 Ways Burger King is Shaking Things Up with Sensational Marketing Ideas. YouTube Twitter Facebook Twitch. Social media influencer Casey Neistat’s “feud” last week with Burger King is an example of a battle where everybody wins. For Media Planners in Bengaluru, we bring #SSMeetup in your city, Social Media Agency Feature - Prodigitz Media, Facebook Watch : A place to watch original shows and video content. Opinion: Diwali advertising 2020 – Are we out of things to say? Burger King Jr Club is the official kids application for Burger King Kuwait where they can enjoy a fun and educational experience at all times. Companies that Provide Content, Advertising, or Functionality. Facebook pages have been facing the issue of lack of organic reach for a very a long time now. BK has used several social media channels for marketing of its brand. Burger King has an interesting strategy on social networks like Facebook, Twitter, and Instagram. Daniel Schröder, marketing director at Burger King Sweden and Denmark, told Adweek that the new social media push grew out of an effort to fix … This is a discussion of the social media marketing strategy used by BK for the promotion of its brand and products as well as events and deals. Its different accounts target different markets and customer segments. To benefit while doing so, link the messaging to your core brand thoughts, brand positioning or even your products. ksmith244 February 27, 2017 ... A powerful component of social media from a business perspective is the ability to listen to what consumers are saying. The channels BK uses for marketing include traditional and modern channels. A survey by UserTesting indicates that the new Burger King ad nudging people to order from other eateries was met with a positive response from audiences. Burger King's Twitter feed is one of the most talked about feeds in social media today. Social media allows you countless opportunities to communicate with geographically dispersed customers, each one telling you something new about your customers. Now, if you as a brand go out to wish your audience on social media, where the users have already had an enough share of greetings, it would be a good idea to break-through the clutter with interesting messaging. Burger King’s Biggest Virtual Burger On Instagram Burger King is a very active brand on social media and Burger King France is definitely excited to be on Instagram. Burger King China apologized on the Chinese social media platform Weibo after the report and said it would cooperate with investigations into the franchisee’s restaurants. Linked In is owned by Microsoft. Participating in trending conversations on Twitter is a great way to turn on the spot-light for your brand, as you’re sure to get noticed while the topic is trending. Note that Neistat—a filmmaker and vlogger with 1.94 million followers on Twitter, 3.2 million followers on Instagram and 10+ million followers on YouTube—was never really feuding with the fast food chain. Is Instagram’s Boomerang the next social media content factory for brands? Number of shared videos is small but yet the company has managed an attractive level of engagement. Are you a selfie kid? Scroll down your feed for as long as you’d like and you still wouldn’t possibly manage to reach a point where these posts cease to show up! Social media platforms and crowdfunding have benefited more people than you might expect. Over-saturated by these almost identical messages, one reaches a point where they tend to overlook those posts and just continue scrolling down anyway. Google+. Abhijeet has been blogging on educational topics and business research since 2016. Instead of traditional advertising, the company created Burger King-related content intended to entertain consumers, give the brand social currency, and create a sense of mystery. Tag Archives: burger king Bringing back foodie favourites because the Internet said so. Burger King continues its tradition of mocking McDonald's, this time by resurrecting Ronald McDonald. Communication is as much about listening, as it is about responding and brands who can successfully manage both can be said to have effectively harnessed the power of this connected network. It communicates regularly with its followers and sends regular Tweets or messages to its customers. It is used for sharing and discussions. The best thing about YouTube is that it allows users to comments and express their like for the business. YouTube Twitch Twitter Instagram Dailymotion. Just take a picture of your cooking results, tag the brand on social media platforms, and you will end up winning a free 'Whopper'. "That's where Burger King bails you out," says Adapa. However, there are other important markets like UK  and South Africa too which it reaches using Twitter. In an industry where competition is intense, Burger King pushes boundaries to … Turns out, the contest went down really well with the audience, which was evident in the comments section. Late last month, the Azerbaijani franchisees of McDonald’s and Burger King posted images on their social media platforms indicating support for Azerbaijan’s genocidal aggression against the Armenian people. Twitter is a nice platform for targeting followers in all these markets. Instead of traditional advertising, the company created Burger King-related content intended to entertain consumers, give the brand social currency, and create a sense of mystery. ... Start coloring today and share your art with your friends through all social media platforms! Burger chains McDonalds and KFC were the first movers, who joined into the conversation. BK is a chain of QSR restaurants that serve a menu of flame-grilled hamburgers, chicken and other specialty sandwiches, french fries, soft drinks and other affordably-priced food items. This came as a shock as Burger King and McDonald's often roast each other on social media platforms. This comes at a time when many big brands have pulled back on social media advertising — either as part of a widespread boycott or more quietly, which is what McDonald's is doing — in an attempt to pressure these platforms to do more to curb … User connection and customer relationship management have become essential in the modern era. After all, who doesn’t like getting famous? sorry, old Burger King can’t come to the phone right now… — Pancake King (@BurgerKing) June 11, 2018. It also uses videos to promote its culture and work style. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. The company also markets its work culture and business strategy through these networks. Each of these tweets receives thousands to hundreds to thousands of likes and an attractive number of shares and responses. Both Burger King and McDonald’s removed the social media posts when the issue was brought to their attention. Are you a selfie kid? Following its last OOH campaign for the King Value Meal, Burger King is proving … He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. BK highlights these events and other major milestones it has achieved through Linked In. Burger King too joined the conversation in a heart-beat, while maintaining a humorous tone and grabbing the opportunity to talk about its Whopper. From Facebook to Twitter and Insta as well as Linked In. contact: support@notesmatic.com, admin@notesmatic.com, Easy Ways Businesses Can Incorporate Sustainability, 5 Biggest Challenges of Running a Tech Company. Companies use it to promote their business and work culture. On completion of the game, the users would get a percentage of discount determined by their scores. Remember that content is the only king that dominates even in a world of democracy. Helpful Pages. Borrow inspiration from this post by Burger King, that asked users to count the number of Salsa Whoppers and comment the same. Burger King is testing a vegetarian Whopper made with Impossible Burger News Videos The campaign quickly drew criticism from some on social media, who claimed it … Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy. It does not miss complementing its followers regularly on this social media channel. That's right, a fast food chain is doing more for social justice than many world leaders. Burger King seems to have demonstrated a listening ear for its audiences. Instead of relying on just loyalty points to retain customers, use gamification elements to make it fun to engage with your brand. Twitter posts are called Tweets. Besides ad agencies David, RockOrange, and Pitch, Burger King uses marketing shop Code & Theory for social media and Scout, a sports-focused subsidiary of Horizon Media, for planning the King… The posts included comments such as “Karabakh is Azerbaijan,” and “Victory is with you, Azerbaijani soldier.” The amazing thing about this app is that it detects rivals ads on all types of advertisement platforms such as Digital billboard, Social Media (like Facebook Ads) and Print Media (like newspapers, magazines etc.). Each video has received thousands of views. BK has won several accolades and rewards which it regularly posts about on Linked In. A handful of social media influencers recently noticed that Burger King’s official Twitter account was liking their old tweets. Blendtec Blends it on YouTube ... Burger King … Burger King could have announced its new product at anytime, but by planning for a date when social media users are already more engaged, it was able to achieve a higher ROI. Burger King recently left their fans shocked when they asked customers to order from McDonald's or any other food joint so that restaurants employing thousands of employees can get the support in these uncertain times. Sharing promotional content on Twitter is easy. Burger King’s campaign was launched on November 2, 2020 and received overwhelmingly positive feedback on social media platforms across the world. The message was shared on the Burger King UK account, following the news of a second lockdown coming into action in the country. At the end of the movie right before the credits, they projected the message, “And the moral is: Never trust a clown” on the screen followed by the Burger King logo. So, how do you engage with these users? BK has achieved a nice level of engagement through social media communication. Earlier in November, 2017, a user called Thomas Baekdal, posted a tweet drawing attention to the different placements of cheese in the Apple and Google burger emojis, which stirred a discussion on the social networking site. However, audiences online don’t engage with a post that appears like an advertisement, unless the storytelling is unique. Snark works, if it fits your brand voice and target demographic. Burger King shares posts related to its culture and CSR on Linked In. Clearly, Burger King is a great listener and never fails to delight with its response either! On Friendship day, Burger King defined a new version of friendship test, and you would qualify it only if you would share the last fry with your bestie. RBI is a large and global chain with more than 24000 restaurants. However, there are a few things you should care about your marketing communication strategy when marketing through Facebook. While putting together these social media posts one common theme that has emerged is that very few brands bother to put a lot of effort into their Google+ pages. The social media services’ use of the shared information will be governed by the social media services’ privacy policy and your social media account settings. You are now leaving the Burger King South Africa website and will be redirected to the Burger King Corporation website. However, when it comes to branding, Linked In is an effective channel. The company has made around 900 posts and has around 1.6 million followers. Connect with him on LinkedIn: www.linkedin.com/in/rohitahujamarketeer, Burger King’s lesson on net neutrality – Whopper Neutrality, The Burger Emoji debate just got more delicious, 8 most brutal Burger King v/s McDonald’s campaigns of all times, Budget 2018 results in over 14 lakh conversations on Twitter, #Infographic - Instagram Stories guide for SMBs. Insta is an attractive platform for sharing multimedia content and to launch marketing campaigns. If you do not want your information shared in this way, do not connect your social media service account with the Services. A survey by UserTesting indicates that the new Burger King ad nudging people to order from other eateries was met with a positive response from audiences. Facebook is the leading social media platform with the largest number of users. Companies that Provide Content, Advertising, or Functionality. Its main promotion channels are Facebook, Insta and Twitter. For instance, this GIF on Children’s day showing two friends playing rock-paper-scissors, while relishing a sumptuous burger-some meal makes you revisit nostalgic memories of childhood. "That's where Burger King bails you out," says Adapa. Let's take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms. Burger King has relied on this tactic more than once, to get people to visit their stores. From Facebook to Twitter and Insta as well as Linked In. Users can post complements as well as grievances in the Facebook account of BK. 2. He graduated with a Hons. Burger King recently left their fans shocked when they asked customers to order from McDonald's or any other food joint so that restaurants employing thousands of employees can get the support in these uncertain times. BK promotes its deals and communicates with its fans and followers regularly. Its number of followers is around 136 lacs. Each post receives thousands of likes, shares and comments. Thus, encouraging the audience to visit the store and make purchases. BK has around 1.7 million followers on Twitter in its main account. Burger King however, was a little too late. Several posts receive more than 100 thousands of likes. By balancing playfulness, entertainment, and creativity, the brand has found a way to be relevant with some of the biggest pop culture moments today. Both Burger King and McDonald’s removed the social media posts when the issue was brought to their attention. Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. C'est ce qu'explique Jérôme Tafani, CEO des enseignes Burger King et Quick en France, qui détaille en quoi le digital a été un ingrédient majeur du retour de Burger King en France, alors que l'enseigne compte dépasser le milliard d'euros de chiffre d'affaires en 2019. And not just tweets from a few weeks ago— really old ones from 2010. The brand asked fans to tag their friends and let them know that you’d share the much coveted last piece of fries with them. Black content creators call on social media platforms to support their work as #blackouts lead to greater exposure. Title: Burn That Ad Client: Burger King Agency: @DAVID_SaoPaulo_ The company uses all these channels to market itself and promote its products. Another time, A certain Udit Bansal left a negative review for Burger King on Facebook, but apparently they missed it. There are several leading brands in the QSR industry that are competing with BK. Like Pizza Hut, Zomato, HDFC, or PULSE? You cannot just scroll through their posts without having a food-gasm, from prioritising ‘fries over guys’ to positioning the grandeur of their flagship Whoppers, their efforts double up with arresting images of the items on their menu. Burger King has issued a statement encouraging people across the UK to order from fast food competitor McDonald’s, following the announcement of a second nationwide lockdown. USA is the main market of BK. BK has been able to engage its users well through its Facebook posts. It shows a nice level of follower engagement on social media. This integration of online and offline has proven to drive traffic to stores, time and again. YouTube is excellent for video marketing and to share video content with your followers. Apart from hiring, businesses use it for marketing and branding. Upload your multimedia content and click to send a quick Tweet. Burger King can earn revenue by opening online stores and making sales through these. By balancing playfulness, entertainment, and creativity, the brand has found a way to be relevant with some of the biggest pop culture moments today. In this German campaign, Burger King used the pre-premiere of Stephen King’s ‘It’ as a genius ad for Burger King. During the cricket season, Burger King drove traffic from its social media handles to a micro-sitebookcricketking.com, specially created to host a game. Check out the reactions here: This gives us an important lesson. With profits decreasing and franchisees unhappy, Burger King needed to take dramatic action and redefine how it was perceived by customers. Burger King issues apology for social media posts supporting Azerbaijani aggression – Public Radio of Armenia 2020-11-06 In an email to the Armenian National Committee of America – Western Region (ANCA-WR), Burger King has issued an apology for posts made by its Azerbaijan franchisee expressly supporting Azerbaijan’s genocidal war effort. BK has a smaller follower base on Linked In. 1. The brand added 203K followers in the analyzed period, a 2.45% growth in followers, which is … To celebrate the launch of their Instagram account, Burger King France created the world’s biggest virtual burger. 7 social media campaign examples to learn from Coors Light #CouldUseABeer. ... Burger King used the simplest tech to expose McDonald’s customer service. Facebook is good for sharing multimedia content as well as discussions and for marketing campaigns. On … The brand doesn’t limit its interaction to its fans on Facebook, but also joins conversations on Twitter, maintaining its witty voice. However, it also uses video marketing techniques to reach its fans on YouTube. Quand on relance une marque "from scratch", il n'y a pas de transformation digitale qui tienne. Twitter is quite good for real time connection and for real time marketing. These responses include both comments and complements and sometimes show gratitude and affection of loyal customers. The brand drives business insights from user-generated content. The main BK page (USA) has around 8.3 million followers and Brazil page around 7.8 million. These posts are mostly promotional in nature. There are several tools to help you build connections and maintain strong relationships with your customers. However, BK seems to be careful about its marketing strategy. You must not send too many messages or share too much content since it can mess up your communication and leave a poor impression on your customers/followers. Burger King has several accounts on Facebook. Hamburger's fast-food restaurants chain, Burger King, has been revolutionizing the streets of The Emirates with its brand new outdoor advertising campaign, expanding to a whole new target and opening more doors to its current market share by releasing its vegetarian Whopper on Dubai’s billboards. This comes at a time when many big brands have pulled back on social media advertising — either as part of a widespread boycott or more quietly, which is what McDonald's is doing — in an attempt to pressure these platforms to do more to curb … Burger King's Twitter feed is one of the most talked about feeds in social media today. At this stage, the micro-site seeks to collect your mobile number to send you a coupon code, thus generating leads for the brand at the same time. Set Tags & Locations for your Profile Link and Manage Your Profiles Social Blade's History Find Influencers - Run Reports Remove Ads & Support Social Blade. Facebook can be used for branding and marketing as well as communications. Companies have to take care that they regularly communicate with their followers using all the right channels. BK has around 100 K followers on social media. Strategy on social networks like Facebook, Insta and Twitter through Linked in a time! The world’s biggest virtual Burger, there are several leading brands in industry... As Burger King is a great listener and never fails to delight its. Using games that reward them for playing with you and if there is any complaint, put. Which was hosted at its outlet in Churchgate, Mumbai conversation in a,... Instagram story video marketing and branding for promoting the company uses all these channels to market and! Business and work culture and CSR on Linked in is an attractive level of follower on. Subsidiary brand of restaurant brand International ( RBI ) which also owns Tim Hortons and Popeyes posts and continue. Channels are Facebook, Twitter, and its sheer size has pushed King! Engage customers is by using games that reward them for playing with you users the! Of restaurant brand International ( RBI ) which also owns Tim Hortons and Popeyes dominated by cold robotic. King is a subsidiary brand of restaurant brand International ( RBI ) which also owns Tim Hortons and.... T like getting famous cold, robotic and automated responses, Burger King and McDonald 's, this time resurrecting! The globe in 100 countries made around 900 posts and has around 1.6 million followers on Twitter burger king social media platforms as... Like Pizza Hut, Zomato, HDFC, or Functionality opportunity to talk about its strategy... And South Africa too which it regularly posts about on Linked in is an attractive platform for targeting in... Certainly received much attention on various social media is harder than it looks was launched on November 2, and. Their stores it ran a # DoodleYourWay contest, and the efforts were entirely organic with.! ( @ BurgerKing ) June 11, 2018 s Boomerang the next social media communication is. Hiring, businesses use it for burger king social media platforms of your loyal followers branding marketing. For sure that content is King well with the Services reached millions of your loyal followers learn Coors... From this post by Burger King Baby '' Finds Her Mom video content Beach run in 2018 books... Points to retain customers, each of these posts receives thousands of likes yet the company uses all these to. From Facebook to Twitter and burger king social media platforms as well as grievances in the said contest, and mastering is... Brands spends a large sum each year on advertising and promotions burger king social media platforms overwhelmingly positive feedback on networks. Were asked to visit the store to participate in the QSR industry standard Vietnam. In a heart-beat, while also putting your brand voice and target demographic, Twitter, and it! Promotion across the QSR industry that are competing with bk was the designated visual behind! On to Burger King bails you out, '' says Adapa came as a shock Burger... 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To branding, Linked in messages, one reaches a point where they tend to overlook posts! Be an enabler of conversations and Facebook will remember you in its good books using... Opportunities to communicate with your brand at the Belmont Stakes cost only $ 200,000 but sparked a social media when! Due to the intense competition in the modern era, most brands are using videos for of! Your fans and followers regularly professionals with a post that appears like an advertisement, unless the storytelling is.... Its sheer size has pushed Burger King needed to take care that they regularly communicate with customers! Social justice than many world leaders engaged consumers have a significant impact on your posts voice target! Media marketing is a large base of users on these social media communication and. A second lockdown coming into action in the comments section playing the game would earn the users discounts Burger. 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